Full Service Software-Lifecycle Management

Welcome to Cynthia Farren Consulting!  — Cynthia Farren
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Cynthia Farren Consulting is a national independent Software Asset Management and software license procurement firm. With over 20 years of experience guiding customers in optimizing their software and subscription environments we know how to save you money while avoiding risk through properly managing software licenses, subscriptions and software publishers.

Our goal is to improve your technology position in such a way that you see real and quantitative improvement in the ROI on your technology spend by making your systems, technology and personnel work more efficiently and effectively for you.

We provide a breadth of services including: Software Audit Management, M&A Consolidation, Cloud and Subscription Optimization and Software Procurement Negotiations. Our licensing and negotiation expertise cover a variety of publishers including Adobe Systems Incorporated; Autodesk, Inc., and Microsoft Corporation.

We believe that independence is critical to providing you with the unbiased expertise you deserve, therefore Cynthia Farren Consulting does not resell software and does not have partnering relationships with tool publishers eliminating any potential conflict of interest in meeting your business needs.

As a full service Software-Lifecycle Management company we’ve helped customers save money through our Software Asset Management and Negotiations services while our Processes and Documentation services aid in proper risk management and streamlined workflow.

I had the honor of working with Cynthia and her team for several years. Cynthia is very knowledgeable with software asset management. Cynthia gave me honest and insightful feedback clearly showing her deep understanding of volume licensing contracts. The savings she found for us more than paid for her services. I would highly recommend Cynthia to any company looking at any volume license agreement.
Roger Blakely

Vice President


Cynthia provided excellent advice, which resulted in significant cost savings, during very complex software licensing analysis and purchasing. She is focused on value to the customer, while at the same time ensuring optimum savings are realized. I would highly recommend her services to any company.
Chad C.

Vice President - IT Systems and Operations


“It is much more important to work on the right thing than it is to work many hours. Most people waste most of their time on stuff that doesn’t matter.”
– Sam Altman
2950 Buskirk Avenue, Suite 300
Walnut Creek, CA 94597
Office Hours:

Mon - Fri 8:30am to 5:00pm

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