Software Asset Management

Unbiased, knowledgeable advice is paramount to making the correct SAM choices. — Cynthia Farren
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A typical company invests 29% of their technology spend on software and another 22% on Cloud services combining for over 50% of IT spend. Let us help you ensure this investment is spent wisely and managed appropriately in order to curtail costs and manage risk.


Cynthia Farren Consulting’s (FARREN) Software Asset Management services are designed to provide you and your team with the knowledge and direction to be more agile and provide your company with the tools and resources needed to meet your evolving business needs.

At FARREN, our approach to Software Asset Management (SAM) stands out from the rest:


+ The experts at FARREN have been guiding companies in their SAM strategies since the early 1990’s giving us a historical knowledge of product use rights and upgrade paths that is unique. This knowledge ensures that you are able to fully leverage historical licenses and upgrades eliminating the risk of re-purchasing software already owned.


+ Our experts are not career consultants. Their careers began working for companies internally to manage and direct their SAM strategies so they have hands-on expertise.


+ We recognize that while Cloud computing creates some unique challenges, it is a critical piece of any mature organization’s Software Asset Management process.


+ FARREN projects are staffed by industry experts, not analysts. This allows us to recognize and identify potential savings or risks which might not fit into the cookie-cutter maturity assessment tools used by many resellers and consulting firms.

Contact us today to discuss your needs and how one of our Packaged Services, Software Audit or Consulting Services offerings can help you reduce costs and manage risk appropriately.
2950 Buskirk Avenue, Suite 300
Walnut Creek, CA 94597
Office Hours:

Mon - Fri 8:30am to 5:00pm

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